02 — Case study
Nova Fight Legacy
Digital marketing, identity and communication
Digital Marketing · Identity · Video · 2026
Context
Nova Fight Legacy started in 2026 with the idea of creating an MMA and grappling event in Lloret de Mar, while also making room for young and amateur talent. We believe there are too few promoters willing to back fighters who are just starting out, and we want NFL to help give them visibility and opportunities.
My role
I handle almost all of NFL’s visual and digital work: posters, posts, reels, video shooting and editing, social media and communication for each event. I also prepare content about fighters, bouts and results, and everything published before, during and after each event.
Process
Each event starts with the main poster. It sets the look of the edition: logo, venue, date and the visual base we then use across the rest of the content. From there, I develop fighter and bout announcements, posts, reels, stories, interviews, fight week, weigh-ins and the content from the event itself. I shoot much of the video on an iPhone, then edit and adapt it for Instagram and TikTok.
Outcome
The account started from zero and reached more than 800 followers in the first few weeks. Several videos passed 20,000 views, and one reached around 31,000. But what I value most about the project is seeing something that began as posters and posts turn into a real event.
